It’s time to get personal – bolstering your brand with tailored goods

The equation is relatively simple: a recognisable brand plus a good reputation equals repeat custom. However, many businesses often overlook the different ways by which the first part of that equation can be effectively and cost-efficiently boosted.

Why it matters

For a hotel stay to be truly unforgettable, it may need to go beyond amazing service and comfortable beds. A keepsake, especially one that is useful, is a great way to send your brand home with your guests. It will enliven the memory of their stay and hopefully gain some exposure with family, friends, and colleagues.

What is being done already?

Some upmarket overseas hotels go so far as to make these keepsakes into talking points. This can include minor pieces of art, unusual pens, or stylish designer umbrellas. These are often sold in lobby stores, at reception desks, or available to purchase in-room. However, it is not necessary to go this far to get your brand in front of the right people.

What works best?

For many, in-house branding is an important way to cement the quality of a brand in customers’ minds. In hotel rooms, this can be achieved through printed and embroidered robes and slippers (which can also be purchasable), as well as laundry bags, facecloths, pool towels, and tea towels.

Signage that communicates your brand’s ethos will also help accentuate the quality atmosphere you wish to achieve. This could mean a unique narrative on the bedside table about your eco-friendly Dreamticket pillows and bedding. Or, to highlight your waste minimisation efforts, small branded cards or signs that guests can prop on beds to avoid sheets being changed unnecessarily.

How can we help?

Here at Vendella, we can personalise most of our products with embroidered or printed logos and text. If your business would like to go further and introduce a unique, purchasable keepsake for your customers, our team are happy to discuss this with you.

Get in touch today, and we’ll let you know how we can help boost your brand recognition and reputation.