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It was 1978… New Zealand had beaten England in a cricket test for the first time, everyone wore flares and big-box hardware shops were decades away. In this year Leon Brodie founded the partnership LR & RA Brodie to supply hardware to local shops.
In the 1990s Leon moved the company to a town that ticked all the boxes: a family-oriented lifestyle, a busy port and the beginnings of an industrial area. Here in Timaru, he set about laying the foundations for the family company.
By the end of the 1990s the company had shifted focus, now supplying a range of cotton products to department stores and supermarkets around New Zealand. A warehouse and office block was constructed in the emerging industrial area, creating a purpose-built hub for the national distribution of imported goods.
As the young Brodies entered the workforce the average age of employees shifted too. They started to learn the business from the ground up (literally). Time was spent sweeping floors, unloading containers, packing for dispatch and even accompanying Leon on the odd sales trip.
It’s a new address but the same excellent service. After a period of rapid growth it was time to take stock and think about what really matters.
In 2017 we concentrated on securing our foundations and creating space for future projects. Shifting store has increased our warehouse space by 560% and office place by 150%. We’re clarifying our focus and honing our systems to support the next phase of Vendella’s operations.
With the creation of Vendella Group in recent years we are now able to provide new product options and solutions to three distinct markets. Our work in the Care, Guest and Supply sectors provides our renowned level of service on a bigger stage.
The company has been built on hard work and perseverance. The blood, sweat and tears approach is a bit of a cliché, but for us it’s real. It is why we truly appreciate the results today and the potential of tomorrow.
Vendella Group has been built on a relentless desire to improve. We don’t settle for the status quo. We motivate and innovate, generate and elevate. We deliver a customer experience unmatched in our industry – one we look forward to sharing with you in the near future.
We’ve invested in a website that delivers a seamless shopping experience. Our website makes browsing and purchasing easy with product categorisation, sorting and filtering options, and regular updates.
Plus, we provide expert advice on topics including product care, creating atmosphere, market trends and more. We’re passionate about providing high-quality products, but also sharing knowledge to help you succeed in the industry.
If you’re working on an accommodation project valued at over 20k in-room furnishings, we want to reward you with an all-expenses-paid visit to our headquarters in Timaru! Our team will provide you with a consultation and a viewing of our furnishings, so you can see first-hand the quality of our products. We believe that seeing is believing, and we’re confident that you’ll be impressed by what you see. Get in touch today to learn more!
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